The Harry Potter Alliance (HPA) officially re-launched the “Not In Harry’s Name” campaign. This effort, which began in November 2010, asks Warner Bros. (WB) to make all Harry Potter chocolate products Fair Trade. The HPA is giving Warner Bros. until midnight on New Year’s Eve to respond to the HPA’s most recent letter. In previous months HPA Executive Director Andrew Slack has amicably discussed the matter with WB, including CEO Barry Meyer. However, WB has since stopped communication with the HPA on the issue and insists that the company it employs to make Harry Potter chocolate, Behr’s Chocolates, meets ethical sourcing standards while a third party company, Free 2 Work, has given Warner Bros. practices an “F” rating. This grade indicates that it there is a reasonable chance that chocolate sold in Harry Potter’s name has been made by children kidnapped from their homes and forced to work as slaves on the Ivory Coast.
During the course of the Deathly Hallows Campaign, the HPA collected more than 16,000 signatures on a petition to Warner Bros., asking them to use Fair Trade cocoa in their products. The petition was also signed by Harry Potter actors Evanna Lynch, Mark Williams, Natalia Tena, and Jason Isaacs. The entirety of the HPA’s communication with Warner Bros. can be viewed at this link.