David Crowder Band debuted the music video for their next single, “SMS (Shine)” on VEVO. Using stop-motion filmaking, the band made the video exclusively using over 700,000 Lite-Brite pegs. In total, the band and 83 friends spent 2,150 man-hours making the video. Utilizing the ‘stop-motion’ style of filmmaking, “SMS (Shine)” tells the story of a couple falling in love. No computer generated graphics or effects whatsoever were used. However, there were 2,150 man-hours from 83 friends who were powered by 148 pizzas.
This is a completely original concept and very well done. The story is heartfelt and brings back childhood memories (well, for us older kids at least). Check out the video above.