Look Up Stop Texting(LUST) was started by Cat Greenleaf, a hardcore Blackberry addict, Brooklynite and host of NBC’s “Talk Stoop with Cat Greenleaf” where she interviews celebrities, musicians and newsmakers right on the front steps of her Brooklyn home. She is also a new mom who realized that her textaholic nature managed to take her attention away from her son and from the physical world overall.
Through stylish clothing and accessories, LUST’s mission is to remind us to put down our PDAs more than we do, and live in the actual world instead of in the virtual one. LUST isn’t saying we should NEVER text – just that adding a measure of control can add so much to our experience of being alive.
Each season, LUSTbklyn will donate a portion of it’s proceeds to a not-for-profit organization. This Fall, LUST will give to The Common Ground Foundation started and run by hip-hop artist, actor, and author Common. The Common Ground Foundation is dedicated to developing youth in underserved communities into contributing citizens and strong leaders. A key element is communicating well.
The LUST fall line includes nameplate necklaces, tshirts for men and women, BlackBerry and iPhone cases, and notebooks ranging from $6 – $55. LUSTBKLYN is available at Spangle Jewelry in Brooklyn (www.spanglejewelry.com), Fred Segal in Santa Monica (www.zerominusplus.com) and online at www.LUSTBKLYN.com.