Sir Paul McCartney released the music video for his single, “Appreciate“. This is my favorite track off of his album, NEW. In the video, Newman, the robot is wandering The Museum of Man and stops in front of Paul’s exhibit and Paul begins to play. Newman reacts to the music and Paul then takes him into the world of the song bringing alive all of the other exhibits.
Paul has always had a fun-loving, goofy side to him and this video showcases that. As far as the advertising, I’m not sure how this is going to be helping Microsoft, but at least the video is really cool looking. Speaking about Newman, Paul said:
“I woke up one morning with an image in my head of me standing with a large robot. I thought it might be something that could be used for the cover of my album NEW but instead the idea turned out to be for my music video for ‘Appreciate’. Together with the people who had done the puppetry for the worldwide hit ‘War Horse’ we developed the robot who became Newman.”